Why Travel Nurses Are in Demand in Underserved Rural Communities

Written by Health Providers Choice on Tuesday, February 13, 2024 Posted in Industry News


The surge in demand for travel nurses in rural communities has become a significant trend in healthcare. Travel nurses are increasingly vital in underserved areas where medical facilities face persistent staff shortages and a growing need for specialized care. This trend not only highlights the dire nature of healthcare staffing but also underscores the unique challenges and opportunities rural healthcare systems face. But is the rural travel nursing trend sustainable?

Demand for travel nurses soars in rural communities

The demand for travel nurses has skyrocketed in rural communities, especially post-COVID. Rural healthcare centers often struggle to compete with urban salaries, leading to a lack of permanent staff. Travel nurses plug these gaps, bringing essential skills and filling immediate needs. Rural areas also frequently lack the specialists found in urban centers, so travel nurses with specialized training are crucial for providing diverse, high-quality care.

Ultimately, travel nurses become lifelines for rural communities, ensuring continued access to vital healthcare amid ongoing challenges.

Reasons for the surge in demand

What’s driving the increased demand for travel nurses at rural facilities? Aside from a broader nursing shortage, here are some of the reasons behind the need:

  • Geographic isolation: Rural hospitals struggle with staff due to their remote locations. Travel nurses are used to relocating and are more willing to staff rural hospitals.
  • Limited financial resources: Smaller patient volumes in rural areas result in lower revenue, making it difficult for these hospitals to offer competitive salaries and benefits.
  • Aging population: The higher proportion of elderly residents in rural areas increases the demand for healthcare services, straining limited resources.
  • Higher prevalence of chronic conditions: Rural populations typically have more chronic health conditions, increasing the burden on already stretched healthcare systems.

Challenges and benefits of being a travel nurse in rural communities

Working as a travel nurse in a rural community comes with its share of advantages and disadvantages. On the bright side, nurses enjoy diverse clinical experiences — often with better financial incentives — and the chance to be part of close-knit communities. Unfortunately, travel nurses on rural assignments also face some drawbacks, such as limited resources, a higher prevalence of social determinants of health (SDOH) impacting patient care, and a lower standard of living.

Although travelers accepting contracts at rural facilities are frequently asked to do more with less, they usually earn more per contract and pay less to live while on assignment. For some, it’s worth the placement. For others, rural assignments are too much of a departure from urban centers. It’s often a matter of preference.

The impact on rural communities and healthcare systems

The continued, rising demand for travel nurses in rural communities reflects a critical trend in healthcare delivery. While it offers a flexible solution to immediate staffing shortages, it also sheds light on deeper systemic issues — like the overall nursing shortage and the need for specialized care in these areas.

Although travel nurses can be an instrumental part of bridging care gaps in these communities, more attention must be paid to developing sustainable, long-term strategies to strengthen rural healthcare systems, including investing in local healthcare education and recruitment, leveraging technology for efficiency and support, and focusing on the mental health and professional development of nursing staff.

Are you looking for a travel nursing assignment where you can help underserved rural communities? Talk to your Health Providers Choice recruiter today about available contracts. We’ll help you find an assignment where you can make an impact as a caregiver. Contact us online or call 888-299-9800 to learn more.
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About the Author

Rose Torrento

Rosemarie Torrento has worked in health care for more than 26 years, beginning as a registered nurse in 1988. Early in her nursing career, Torrento worked as a freelance contract nurse before accepting a position in nursing administration. During her 17-year tenure in that role, she oversaw nursing employment and travel nurse contracting at a Level 1 Trauma Hospital in Michigan. Understanding the challenges travel nurses faced, Torrento founded Health Providers Choice Inc. (HPC) in 2003. Through Torrento’s extensive experience and her role as President and CEO, HPC provides travel placement of registered nurses and allied health professionals to hospital systems nationally.